Hossein Mohamadi Jameh; shahab bahrami; Hamid Ghasemi; Hossein Eydi
Abstract
The purpose of this study was to develop a model for gaining international prestige through sporting success. The research approach was qualitative and based on the data theory method. The statistical population of the research was scientific and executive experts who were aware of the issue, which led ...
Read More
The purpose of this study was to develop a model for gaining international prestige through sporting success. The research approach was qualitative and based on the data theory method. The statistical population of the research was scientific and executive experts who were aware of the issue, which led to theoretical saturation through in-depth interviews in a purposeful manner and by snowball method with 12 people. The validity and reliability of the interviews were checked and confirmed by the interviewees, and for reliability, the method of agreement within the topic was used, which had high reliability in coding. To analyze the data, the coding method was used in three stages of open, axial and selective coding. Findings showed that according to the selected coding, causal conditions (economic factors, facilities and equipment and management requirements), Underlying conditions (international participation, media, sports development, government support), intervening conditions (environmental factors and institutions and laws) Strategies (economic support, management policies, scientific approach, culture building, education and research, special attention to women's sports and political-media support) and consequences (international prestige, national unity, highlighting athletes and coaches at the level international). The output of international fame was through sporting success. According to the results of the present study, it is suggested that sports policy makers pay special attention to the role and position of international success in gaining international prestige.
zeinab amraei; shahab bahrami; aboalfazl farahani; manouchehr tatari
Abstract
effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports ...
Read More
effect of social capital(communication networks) on the commercial performance of private sports facilities with a mediating role of service quality. The present study is descriptive-correlative in terms of applied purpose. The statistical population of the study was all coaches and graduates of sports active in sports clubs in the western provinces of the country. The statistical sample was selected as a multi-stage cluster and simple random sampling. To collect data, the Social Capital Questionnaire (Alvani and Seyednaghi, 2001), Service Quality (Kamali, 2017) and the researcher-made business performance questionnaire were used and the face validity of the questionnaire was confirmed by experts (13 people). Its reliability was also calculated using Cronbach's alpha test (0.95) and combined reliability. Structural equation modeling in PLS3-SPSS24 software has been used to analyze the data and check the model fit. The results showed that social capital and service quality have a significant effect on the commercial performance of sports venues. Social capital also has a significant effect on the quality of services. Finally, the effect of social capital on business performance was mediated by the quality of service. According to the results, it can be said that the higher the amount of social capital, the higher the quality of services and, consequently, the commercial performance of these places.
shahab bahrami; mohammadsaeid kiani
Abstract
The Internet and social media make sports marketing easier. Historically, television has been the main source of income for top sports teams, leagues and sports associations. The purpose of this study is to investigate the impact of social media and the Internet on the marketing of sporting events. The ...
Read More
The Internet and social media make sports marketing easier. Historically, television has been the main source of income for top sports teams, leagues and sports associations. The purpose of this study is to investigate the impact of social media and the Internet on the marketing of sporting events. The Internet creates new opportunities for distribution and needs for consumers of sporting events. Social media is creating a new form of communication between fans, athletes, teams and supporters, and mobile technology is evolving as fans and consumers of sporting events follow sports content in general as well as live everywhere. These changes also create very strategic challenges and opportunities. The method of this research is to study and review sites and social networks as well as translate different articles in this field in several frameworks and ideas, especially the model of sports ecosystem, event marketing, star marketing and the differences between Based on research results, a framework for developing a social media strategy has been proposed that can be used to assess the current state of a sports organization as well as facilitate the development of a social media strategy. Gives maturity in terms of creating an integrated strategy that combines the active use of social media platforms and internal systems using social media and communities that focus on the club or federation website.
ali karimi; shahab bahrami; Nazanin Rasekh; Hamid Ghasemi
Abstract
The aim of this study was to develop a paradigm of advertising through social media, in order to influence the desire of customers for sports products. The method of the present study is qualitative and based on the data theory of the foundation, with a systematic approach. The statistical population ...
Read More
The aim of this study was to develop a paradigm of advertising through social media, in order to influence the desire of customers for sports products. The method of the present study is qualitative and based on the data theory of the foundation, with a systematic approach. The statistical population of this study included 15 sports media management specialists, and sports marketers, who were selected through targeted sampling based on a theoretical approach. Data collection continued until the theoretical saturation of the data, and 15 semi-structured individual interviews were conducted. In order to analyze the data, three-step open, central and selective coding methods of Strauss and Corbin were used. The findings of the resulting paradigm model include the sections on causal conditions, strategies, interventional and contextual conditions, and their consequences. Causal conditions fall into two categories: social media potential and customer orientation. Interventional conditions, including internal and external constraints (usage constraints, and application constraints), and contextual constraints, include categories such as performance improvement, and the development of advertising effectiveness (individual and environmental factors). To develop effective advertising through social media, strategies such as branding and accreditation, customer engagement, and capacity building, to attract and retain customers, and to influence the desire of customers for sports products, need to be adopted... Finally, the consequences of the process of developing a paradigm of advertising through social media, in order to influence the desire of customers for sports products, social and sociological development, marketing and economic development and shopping development, in the form of development, and socio-economic beliefs will be Was.
Malihe Mohseni; shahab bahrami; Alimohammad Safania
Abstract
The purpose of this study was to investigate the effect of communication skills on active leisure time with mediating role of social interactions among female students in Saveh city. Data collection was done by Barton GM Communication Skills Questionnaire (2007), Exploratory and Theoretical Active Leisure ...
Read More
The purpose of this study was to investigate the effect of communication skills on active leisure time with mediating role of social interactions among female students in Saveh city. Data collection was done by Barton GM Communication Skills Questionnaire (2007), Exploratory and Theoretical Active Leisure Questionnaire (2014) and Carol Glass Social Interaction Questionnaire . Face and content validity were confirmed by a survey of related professors and reliability was reported using Cronbach's alpha greater than 0.70. The statistical population of the study consisted of all female high school students in the first grade of Saveh city. To estimate the sample size, the Power Symbol SPSS software was used and 280 people were selected by cluster sampling method. Data analysis was performed using SPSS-25 and amos-23 software at 0.05 level of error. The results of model fit based on communication skills on active leisure time with mediating role of social interactions of female students in Saveh city. Given the popularity and necessity of leisure time in the social life of individuals, it is necessary to reduce the costs of recreation and other leisure activities so that students and various social groups can benefit from healthy leisure opportunities for nurturing talent. To use for themselves